There were 18.8M brackets submitted to ESPN for the 2017 NCAA March Madness Tournament. March Madness is an annual event that brings out basketball fans, but also sports-lovers and people who couldn’t care less about the results but enjoy the competition. Now, ZERO perfect brackets exist right before the kickoff of the Sweet 16 rounds. Upsets are inevitable, and upsets are only beginning. After the downfall of Duke to South Carolina to advance to the Sweet 16, a majority of the experts’ and brackets’ predictions are no longer perfect. The talk on social media of the “ideal” final between Duke and UNC is no longer possible. Close to 10% of all brackets had Duke being the NCAA Champion, being the 4th most picked champion of all the teams.
One of the most exciting aspects of March Madness is the fun competition it creates between friends, families, co-workers and sports teams. The term “March Madness” was coined by Henry V. Porter, assistant executive secretary of the Illinois High School Association, in an essay he wrote during their annual basketball tournament. Now that social media is as popular and large as it is, it has created an empire of followers for March Madness. During the games, there are tweets every second containing content about March Madness. Twitter is not the only outlet that is constantly talking about the games. Instagram, Facebook, and even Snapchat are offering play-by-play updates and even livestreams. The biggest part of March Madness is the connection it creates between people, from coworkers and friends to all over the country. The excitement behind March Madness doesn’t just start with the final four, but from the very first game. People are constantly checking their brackets, looking on social media to see who predicted whom, and whose dreams are made and broken, all the while aspiring to have the perfect bracket, something almost statistically impossible.
If March Madness continues to be as popular as it is today, with the advancement of technology and implementation of social media efforts, the participants and talk of it all will skyrocket. There are more interactions on social media during March Madness than a majority of the big events during the year, even as it goes on for almost a month. Not only do people want to talk about what they think, but tune in to see what celebrities, other athletes and figureheads have to say about it. And of course those who don’t know much about the sport but enjoy the turmoil that major upsets create, join the hilarity with memes and funny tweets.
Grayson Allen in the Duke Lockeroom
— benson lukose (@bluke123) March 20, 2017