Since I have rarely talked about my marketing internship at Chick-fil-A last summer, I wanted to share some of my most important learnings in my last post for class. One of the most unique things about Chick-fil-A, besides its amazing food and service is its business model-local ownership of a national brand. Local operators control…
Rainy Day Delivery: a customer journey
Last Wednesday, Athens faced a big thunderstorm all day and night. We checked our phones every few minutes hoping for an email from UGA that class would be canceled. We went to class anyway and by the time we came home in the afternoon, my roommates and I felt entitled to a rare night in,…
March Madness
There were 18.8M brackets submitted to ESPN for the 2017 NCAA March Madness Tournament. March Madness is an annual event that brings out basketball fans, but also sports-lovers and people who couldn’t care less about the results but enjoy the competition. Now, ZERO perfect brackets exist right before the kickoff of the Sweet 16 rounds.…