When Companies Must Speak

These first few weeks of the Trump’s presidency have provided ample opportunity for social commentary, but it wasn’t until his executive order on January 27th that corporations began speaking out. The Women’s March garnered solidarity from plenty of celebrities and notable personalities, as well as progressive companies supporting the cause, but this executive order has…

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Case Study: Starbucks’ CEO Activism

Starbucks’¬†Race Together campaign (launched in Spring 2014) was considered a failure because of the ridicule it received on multiple channels. Howard Shultz attempted to create conversation about race relations in response to the Michael Brown shootings and other acts of violence. Schultz encouraged employees via video to engage customers in conversation at the register on…

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